Six iconic brands. One global campaign.

How do you explain the critical role of advertising in helping to build the world’s most enduring brands? By partnering with them on an emotionally resonant campaign that proves that digital advertising is about so much more than clicks and low-cost CPMs.

What’s a moment like this worth to a brand?

That’s the question we asked marketers to think about through a series of video spots, plus digital out-of-home, audio, and display. The answer? Everything.

Additional video assets: :30 spots and :60 hero

Digital out-of-home and display

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The Trade Desk brand explainer